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Marketers use popups because they are so effective at gaining a user's attention, however, they can create a user experience nightmare if implemented wrong. We review some of the best ways that popups, modals, and even slide-ins and banners can be used effectively in a way that supports your business objectives while being useful and supportive to your site visitors. We also review some thoughts about what marketers should give away versus what they should charge for when creating a customer relationship, as well as what's upcoming with Kadence products.
personal and get them on your email list. In this episode, we talk about email marketing strategies, both from the perspective of site owners and digital marketers, but also as consumers. We discuss ways to connect with audiences in the inbox as well as how to get them to invite you into their most personal communication medium. We also review updates to Kadence Conversions and what's coming in the new version of Kadence Blocks. ...
This week Ben, Hannah, and Kathy discuss the fixes in WordPress 5.9.1, the usefulness of WordPress multisite installations, how the evolution of web development requires freelancers to evolve with the needs of the market, and a security update pushed out by the WordPress team to patch a vulnerability in UpdraftPlus. We also talk about the flexibility of using Kadence plugins without necessarily using the Kadence Theme, updates forthcoming in Kadence Blocks, a number of events the Kadence team is participating in, and the critical importance of having a strategy before developing a new website. ...
Building a passionate community around your brand is a powerful part of growing your business, but it can seem daunting in the beginning and isn't without pitfalls. Hannah and Ben talk about the early days of Kadence and how a Facebook group helped support the brand's growth. We also answer a listener's question about dynamic content: what it is, when and how to use it with WordPress and Kadence. ...
